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Why is it important to have a strong domain name?

The importance of a strong domain name

Many people ask why it is important to register a strong domain name. It is important to have a good domain name because a domain name (URL) direcly incluences your visitor count. How this works:

Search engine performance

A good domain name does well in search engines like Google. Search engines determine the value of a domain name in their listings. A domain name that has more relevance than others will have a better chance to end up high on the list. A strong, relevant domain name grants you a small head start over your competitors!

Building a professional and trustworthy brand

Trustworthiness and professionalism are very important for business owners. A trustworthy and professional image helps any entrepreneur, and online entrepreneurs in particular. A strong domain name helps you build that image. An example: given a choice, Dutch people looking to book a flight to the Azores will prefer over

Increasing Recognizability

A good, catchy domain name does wonders. Not only will visitors flock to your domain over other, weaker domain names – they will also be able to find their way back to you with greater ease.

Professional email address

Another benefit of having a strong domain name, is having access to an equally strong email address. Claiming a domain name automatically means you can use the email address matching that domain name. [email protected] sounds much more professional than [email protected], doesn’t it?

Simply put: more profit!

Simply put: a strong domain name generates more profit, especially in the long run. So before you decide to cast the possible purchase of the more expensive, but stronger domain name aside for a cheaper, less professional alternatie – think about what you’ll be missing out on.

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