Domeinenbank sees and handles countless amounts of domain names every year. This grants us an extensive bird’s eye view of the domain market. This allows us to detect significant movements in this market as well. Our latest discovery is the surge of interest in domains containing the names of geographical locations, cities, towns, municipalities or provinces.
Your location as a domain
Location-related domains are valuable. Cities and towns rarely change names, so for local governments it is vital to own the matching domain for their location. People have always shown interest in these kinds of domains, but recently the market has shifted: we are receiving more inquiries than ever before, and these inquiries are also a lot more decisive compared to before the covid pandemic. Research showed us that this increase not only originates from local governments, but that local entrepreneurs are also getting involved.
Real estate
Individuals or companies involved in (local) real estate are discovering the power of accurate domains that exactly match the city or town they do business in or with. Project developers come to us for domains regarding not only the largest of geographical locations, but also for neighborhoods and boroughs. As more and more lands previously unsuited for project development becomes available for project development, we are expecting this trend to snowball even further the coming years. It is very clear that alert investors have already started buying up the digital property (domains) before they have even started developing the physical property!
Tourism
In certain regions tourism is also playing an important role in this trend. Foreign and domestic tourists are spending more when they travel, especially since travel limitations regarding covid have been lifted. This means more profit, more opportunities and therefore a lot more interest in anything that increases possible revenue. In the modern era, touristic spending usually starts online by booking cars, boats, flights, hotels, restaurants, entry tickets and more. Having the best possible domain in touristic regions means more income!
While many people think that the domains pertaining to larger cities and regions garner more interest, they couldn’t be more wrong: local tourism is booming! In fact, we see a larger increase in domains that match smaller towns or local touristic hotspots compared to larger, more established touristic locations.
