Having a good, specific, eye-catching domain name is very important. The domain name (URL) of your website directly influences how many visitors your online venture will attract. A quality domain name makes you stand out, attracts potential customers and improves the chance these customers will be able to find their way back to your website.

A well-suited domain name aids your position in Google, and keeps your brand ‘top of mind’. Additionaly, having a professional domain name combined with the appropriate extension helps your trustworthiness. A vague domain name with an unfamiliar extension might be cheap, but it won’t make your visitors feel at ease!