Better marketing with a good domain name

Why is a domain name important?

Finally!

The time has finally come: after months, maybe years of hard work you managed to start your own business. The world deserves to know! Your first step is to introduce yourself with your target audience.

Why is it so important to have a good domain name?

Many people wonder why registering a good domain name is so important. A good domain name is vital because a domain name (URL) directly influences your website’s visitor count.

“A domain name directly influences your website’s visitor count”

Get a head start on your competitors

Website visitors value a trustworthy and professional appearance above many other things. Your domain name adds to this in a vital way. Webshoppers are more prone to order their products on webshops that have a clear, relevant domain name with the appropriate domain name extension.

Do you own such a domain name? Chances are your target audience will prefer you over competitors with a weaker domain name.

Search engine performance (Google)

A good domain name does well in search engines like Google. Search engines determine the value of a domain name in their listings. A domain name that has more relevance than others will have a better chance to end up high on the list. A strong, relevant domain name grants you a small head start over your competitors!

Trustworthiness & professionalism

Trustworthiness and professionalism are very important for business owners. A trustworthy and professional image helps any entrepreneur, and online entrepreneurs in particular. A strong domain name helps you build that image. An example: given a choice, Dutch people looking to book a flight to the Azores will prefer www.azoren.nl over www.azoren-vacation-365.info.

Creating a recognizable brand

A good, catchy domain name does wonders. Not only will visitors flock to your domain over other, weaker domain names – they will also be able to find their way back to you with greater ease.

A professional email address

Another benefit of having a strong domain name, is having access to an equally strong email address. Claiming a domain name automatically means you can use the email address matching that domain name. Info@domeinenbank.nl sounds much more professional than domeinenbank@gmail.com, doesn’t it?

A strong domain name? A more profitable business!

Simply put: a strong domain name generates more profit, especially in the long run. So before you decide to cast the possible purchase of the more expensive, but stronger domain name aside for a cheaper, less professional alternatie – think about what you’ll be missing out on.

Any questions? Feel free to ask.